Posts on Blogging Business Boost may contain affiliate links, which means I’ll make a little bit of pocket change to keep this blog up and running when you make a purchase through them.
As you all may know, I’m a big supporter and participator in affiliate marketing. I believe it’s one of the best ways to earn supplemental income as a blogger. I also enjoy getting the opportunity to network with affiliate companies and review free products.
I hate ads. I rarely include ads in my posts anymore, unless I feel the ads are giving the post a higher level of value. I got rid of my Google ads and other banners in my sidebar.
Affiliate marketing is great because I can write my own content to present to my audience, or even create a custom video for a product, like I did with my GlassesShop.com review.
What is affiliate marketing?
Affiliate marketing is promoting a company’s products or services in exchange for a pre-determined commission for sales made through the affiliate links provided to the blogger.
A popular question I get is, “what types of posts can I write with my affiliate links?” I’m going to answer that question in today’s post so that you can jump right into writing new content that will promote your affiliate links better than ever.
I love writing product reviews. I get a lot of pitches from affiliates and individual companies asking me to review their products and services.
Review posts are great for both the blogger and the company because they are very popular with search engines. Your readers are looking for information on a product or service in order to make an informed and rational decision. What better way than reading a review from someone who has already tried the product or service?
A big challenge for any blogger doing product reviews is in selecting the right types of products or services to review. For me, I’ll write about any product that makes blogging easier (web tools, apps, graphic design, etc.)A big challenge for any blogger doing product reviews is in selecting the right types of products or services to review. Click To Tweet
Selecting the wrong product, or a product with little/no value for your readers only hurts your reliability as a blogger. I recommend all bloggers create standard (and strict) guidelines on product reviews.
Do you have to get a free product to write a product review? Not in all cases. If you already have a product, you can write about your experience using the product and include your Amazon Affiliate link in the post.
When you do get free products to review, make sure you disclose this fact at the top of your blog post to comply with FCC rules. The FCC’s job is to protect the consumer, so disclosing your relationship with a merchant is required.
Have you ever searched Google for instructions on how to do something? Did you know that many of the resulting posts are posts written by bloggers who have included affiliate links for that product?
Tutorials work very well for affiliate links. Not only are you providing a link to the product, but you are giving your readers an insight into how that product works.
Last year, I recorded a video tutorial of my favorite pinning tool, Tailwind. Video tutorials work very well because your readers can see you and you using the product.Tutorials work very well for affiliate links. Not only are you providing a link to the product, but you are giving your readers an insight into how that product works. Click To Tweet
Best-of or Round-up Posts
Have you ever seen a large list of amazing products, informative blog posts or links for a certain topic? I call these types of posts “best-of” posts. They are also known as “round-up” posts.
A good example of a round-up post is a list of your top 25 favorite gifts for the holidays. Presenting your affiliate links in a list form can be good for those looking for a quick answer.
If you are trying to promote multiple affiliate products, it may be difficult to write a round-up post, but if you have many products available for a single merchant, a round-up post will work very well in terms of promoting your affiliate links.
A warning about including a lot of affiliate links in a single blog post: Search engines may not necessarily rank them very high because they detect the presence of many affiliate links in the post.
Social Media Posts
How many times do you see posts on Facebook or Twitter with the #ad hashtag included? These are promotional posts from other bloggers promoting their affiliate links.
You can write great social media posts for your affiliate links. As long as you are tagging your posts with #sponsored or #ad, affiliate links can get a lot of exposure on social media platforms.
Be careful, when sharing on social media, to not come across as a salesman. You want your readers to be excited about what you are sharing and to not think “oh boy, another add.”
If you want to get outside of your blog format, share your great affiliate links with your readers (just don’t spam them!).
I make it a habit to only share affiliate links with my readers when there’s an unbelievable deal on a product that relates to my niche.
Of all the methods I’ve listed in today’s post, my email list probably ranks last in terms of where I share my affiliate links.
Your email list is, however, a great medium to share your affiliate links if you have the email crafted and designed perfectly.I make it a habit to only share affiliate links with my readers when there's an unbelievable deal on a product that relates to my niche. Click To Tweet
Hey, I don’t claim to know everything about affiliate marketing. I also don’t claim to have earned thousands of dollars in affiliate income.
I do claim, however, to follow the best tips and tricks I’ve learned over the past 3 years to set my posts up for maximum income. I hope this is what you have learned today.
I’d be very happy to have you as a member of my community. If you’d like emails with content like today’s post sent directly to your mailbox (usually less than 5 per month), sign up for my newsletter. You’ll get my FREE blogging eBook as a thank you gift!